Experienced leadership.
Exceptional expertise.
Experienced leadership.
Exceptional expertise.
You don’t need every expert for every challenge.
You need access to the right
expertise when it matters.
Art Director
You don’t need every expert for every challenge.
You need access to the right expertise when it matters.

SPECIALIZED KNOWLEDGE
We help identify the expertise a situation requires and bring the right people to the table all while maintaining a coordinated, strategic approach.

SPECIALIZED KNOWLEDGE
We help identify the expertise a situation requires and bring the right people to the table all while maintaining a coordinated, strategic approach.
Three Decades of Experience
Economic Development
is a Team Effort
Real + Relevant is led by Jennifer Baldridge, APR, M.S.O.D., a senior communications and organization development strategist with nearly three decades of experience helping organizations communicate more effectively, navigate complexity, strengthen relationships and turn strategy into action.


You don’t need every expert for every challenge.
You need access to the right
expertise when it matters.

SPECIALIZED KNOWLEDGE
We help identify the expertise a situation requires and bring the right people to the table all while maintaining a coordinated, strategic approach.


Three Decades of Experience
Real + Relevant is led by Jennifer Baldridge, APR, M.S.O.D., a senior communications and organization development strategist with nearly three decades of experience helping organizations communicate more effectively, navigate complexity, strengthen relationships and turn strategy into action.
Three Decades of Experience
Real + Relevant is led by Jennifer Baldridge, APR, M.S.O.D., a senior communications and organization development strategist with nearly three decades of experience helping organizations communicate more effectively, navigate complexity, strengthen relationships and turn strategy into action.



Her background brings together public relations, marketing, crisis and issues management, organizational development and leadership—providing a perspective that considers both what is happening inside an organization and how it is experienced outside of it.


Her background brings together public relations, marketing, crisis and issues management, organizational development and leadership—providing a perspective that considers both what is happening inside an organization and how it is experienced outside of it.
Her background brings together public relations, marketing, crisis and issues management, organizational development and leadership—providing a perspective that considers both what is happening inside an organization and how it is experienced outside of it.
Jennifer also believes the best solution doesn’t always come from one person—or one discipline. Over the course of her career, she has developed relationships with an exceptional network of trusted strategists, advisors and creative professionals whose expertise can be brought together based on the needs of each engagement.



Jennifer also believes the best solution doesn’t always come from one person—or one discipline. Over the course of her career, she has developed relationships with an exceptional network of trusted strategists, advisors and creative professionals whose expertise can be brought together based on the needs of each engagement.
Jennifer also believes the best solution doesn’t always come from one person—or one discipline. Over the course of her career, she has developed relationships with an exceptional network of trusted strategists, advisors and creative professionals whose expertise can be brought together based on the needs of each engagement.
Art Director
You get senior-level thinking without being limited
to a single person’s skill set or the traditional agency model.
You get senior-level thinking without being limited to a single person’s skill set or the traditional agency model.
You get senior-level thinking without being limited to a single person’s skill set or the traditional agency model.
Drawing from her experience in public relations, organizational development, executive leadership, crisis communication, and global marketing and communications, Jennifer partners with executive teams to navigate change, strengthen culture, align organizations, and protect the reputations they’ve worked so hard to build.
Drawing from her experience in public relations, organizational development, executive leadership, crisis communication, and global marketing and communications, Jennifer partners with executive teams to navigate change, strengthen culture, align organizations, and protect the reputations they’ve worked so hard to build.
Most recently, she led worldwide marketing and communications for a global nonprofit organization, guiding strategic communication through significant organizational change and complex crisis situations.
Most recently, she led worldwide marketing and communications for a global nonprofit organization, guiding strategic communication through significant organizational change and complex crisis situations.









